Knowledge base: Google Ads, tracking and websites
Practical insights, strategies and tips to take your online marketing to the next level.
A beautiful AI website is not yet a good website
With AI, a polished website goes live surprisingly fast. But sitemaps, page structure, content, consent and forms are not always delivered with it. Here is what to check before you publish.
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Why tracking is the foundation of every growth decision
Without reliable data, you optimize on gut feeling. And gut feeling is expensive. Why correct tracking is the foundation beneath your Google Ads, your SEO and every euro you invest online.
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From click to customer: how Google Ads, SEO and your website form one growth engine
A click isn't a customer. Between the two sit your website, your tracking and your follow-up. Here's how Google Ads, SEO and your site work together as one machine that produces customers.
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One partner for your entire online growth: why separate agencies hold you back
An agency for your ads, a freelancer for SEO, someone else for your website. Sounds sensible, but it costs you growth. Here's why one partner for your full online presence works better.
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Google Ads for Webshops: Shopping vs Performance Max
As a webshop owner, you want to maximise revenue from your Google Ads. But which campaign type should you choose: the trusted Shopping or the AI-powered Performance Max? We compare both and help you decide.
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WordPress vs Custom Website: What's Better for Conversion?
Should you go with the popular WordPress or have a fully custom website built? We compare both options on performance, flexibility, maintenance, and — most importantly — conversion.
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5 Signs Your Google Ads Agency Isn't Performing Well
Wondering if your Google Ads agency is getting the most out of your budget? Recognize these 5 warning signs and learn what you should expect from a good agency.
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Why Your Website Isn't Generating Clients (And How to Fix It)
Your website might look great, but is it actually generating clients? Discover the most common mistakes that drive visitors away and learn how to fix them with practical, proven techniques.
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Server-Side Tracking Explained: Why You're Missing Up to 30% of Your Data
Ad blockers, ITP, and privacy regulations cause you to miss up to 30% of your website data. Server-side tracking is the solution. We explain how it works and why it's essential.
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Google Analytics 4 Setup: Step-by-Step Guide
Setting up GA4 correctly is the foundation of every data-driven marketing strategy. Follow this beginner-friendly guide to configure GA4 step by step.
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Local SEO for Belgian Businesses: The Complete Guide
Want to attract more customers from your region? Discover how local SEO works, from Google Business Profile to reviews and local backlinks. Specifically tailored to the Belgian market.
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What is ROAS and Why is It More Important Than Clicks?
ROAS is the metric that determines whether your Google Ads campaigns are profitable. Learn what ROAS means, how to calculate it, and why clicks and impressions can be misleading.
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Google Ads DIY or Outsource? Honest Advice
Should you manage Google Ads yourself or hire an agency? We give honest advice on when DIY is smart and when professional help pays off.
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How Much Does Google Ads Cost? Budget Calculation for Belgian SMEs
What does Google Ads really cost? Learn how the auction model works, which factors determine your costs, and how to calculate a realistic starting budget as a Belgian SME.
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Performance Max Campaigns: The Complete Guide for 2025
Performance Max can be your best friend or your biggest enemy. Learn how to structure asset groups, optimize audience signals, and avoid common mistakes in 2025.
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SEO vs Google Ads: Which Strategy Fits Your Business?
SEO or Google Ads? Discover the complete comparison based on ROI data from 2025. Learn when to use which strategy and how they complement each other.
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Checkout Optimization: How to Reduce Cart Abandonment by 40%
On average, 70% of shopping carts are abandoned. Discover the proven strategies to reduce cart abandonment with 2025 data — from checkout optimization to recovery campaigns.
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3 Common GA4 Mistakes That Cost You Thousands of Euros
GA4 installed but missing crucial data? Discover the common mistakes in data retention, enhanced conversions, and server-side tracking — and how to fix them.
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Why Pretty Is Not Enough: Design as a Conversion Instrument
A beautiful website is nice, but does it convert? Learn the 7 principles of Conversion-Centered Design and the psychological triggers that turn visitors into customers.
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5 Proven Strategies to Increase Your ROAS in 2025
Discover how to boost your Google Ads returns in 2025 with first-party data, AI-powered bidding, and value-based optimization. Including concrete benchmarks and implementation tips.
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From Kitchen Chaos to Business Excellence: What Kitchen Nightmares Teaches You About Business
Gordon Ramsay's Kitchen Nightmares is more than entertainment. It's a masterclass in how a well-organized 'kitchen' makes the difference between mediocre and exceptional results.
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