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← All servicesGoogle Ads for lead generation
Google Ads that deliver qualified leads not just clicks
For B2B companies, service providers and SMEs seeking a steady, predictable flow of enquiries. We optimize for leads that become customers, not the cheapest click.
Is this right for you?
Honestly: who it's for, and who it isn't
A good match
- ✓You sell a service or B2B product and want more enquiries
- ✓Your website is ready to convert (or we'll build it)
- ✓You want to make decisions based on data, not gut feeling
Not a match
- ✕You expect spectacular results within two weeks
- ✕You can't invest in 2 to 3 months of data collection
Better an honest no than a disappointed client.
What you get
Included, with no fine print
Search campaigns
Branded and non-branded, built on purchase intent. Every ad group has a clear role.
Performance Max
Only where it fits, with tightly structured asset groups and exclusions.
Conversion tracking
GA4, GTM and enhanced conversions so Google learns from real leads.
Search term management
Weekly removal of irrelevant search terms. No budget spent on noise.
Reporting
A monthly report showing what happened, why, and what we're doing next.
Strategy call
A monthly conversation with Axel about results and next steps.
How we work
Step by step, with a clear view of who does what
AI specialists prepare and monitor. Axel decides and executes. You always know who works on your account.
01
Week 1
Audit and analysis
Review of your current account, tracking, competition and margins.
AxelHUMAN02
Weeks 2–3
Strategy and setup
A new structure, keyword research and accurate tracking.
AxelHUMAN03
Weeks 4–8
Launch and optimisation
Campaigns go live, with weekly search-term cleanup and bid adjustments.
CharlieAI04
Ongoing
Scaling
Shift budget to what's working, test new opportunities and adjust monthly.
AxelHUMANWho works on your account
One human making the decisions. AI that misses nothing.
No account managers passing messages. You talk directly to Axel. His AI specialists handle repetitive work, leaving more time for what matters.
Meet the whole team →
Axel Saerens HUMAN
Strategy, execution and every decision. Your direct contact.
Charlie · Google Ads & search terms · AI
Reviews your search terms every week and suggests exclusions. Axel approves them.
Jules · Data & source validation · AI
Checks your conversion data before we use it to optimise.
Pax · Platforms & developments · AI
Tracks Google platform changes and flags what matters.
Working together
Clear agreements, no surprises
Account in your name
You own it and have admin access. If you leave, you keep everything.
Ad budget paid directly to Google
Google bills your ad spend. We only bill for management.
Three months, then monthly
An initial period to feed the algorithms, then cancellable month by month.
Questions we often hear
Our honest take
Don't see your question? Just ask; we'll reply within 2 working days.
Google Ads is too expensive for us.
Poorly configured Ads are expensive. Well-configured Ads are an investment with measurable returns.
We tried it before and it didn't work.
That usually meant one month, €500, no tracking and broad campaigns. That's not a real test. With the right setup, enough budget and 90 days, our clients consistently see returns.
How soon will I see results?
First improvements after 2 to 4 weeks; significant growth after 2 to 3 months.
How much does it cost?
It depends on your situation and goals. You'll get a tailored quote after a free consultation, never a standard package.
Works best alongside
Every service strengthens the next
→
Tracking & Analytics
Accurate tracking (GA4, GTM, server-side) and reports you'll actually use.
→
Websites & CRO
Fast, modern websites built for performance and conversions, from landing pages to online stores.
→
Microsoft Ads · add-on
Bing and Microsoft's network as an extra source of leads or orders alongside Google Ads.
Ready to grow?
Book a free consultation. Get honest advice and, if we're a match, a tailored proposal.
Book a free consultation →