How is your tracking really doing?

ROAS stands for Return on Ad Spend — the return you get on your advertising investment. You calculate it by dividing your revenue from ads by the ad costs. A ROAS of 5x means every €1 of ad budget generates €5 in revenue. Use our free ROAS Calculator above to instantly calculate your ROAS and compare it with your industry benchmark.

A good CPL depends on your industry, deal value and close rate. For B2B services, a healthy CPL often ranges between €30 and €150, while e-commerce leads can cost €5-€30. The key is that your CPL stays below your maximum CPL — which you calculate based on your deal value, close rate and desired profit margin. Our CPL Calculator helps you determine this in seconds.

Your ideal Google Ads budget depends on three factors: your industry (average CPC), your goals (desired leads per month) and your region (competition). In Belgium, an effective campaign typically starts from €1,000-€1,500 per month. Use our Budget Planner to get a personalized estimate based on your specific situation.

The average conversion rate for Google Ads landing pages is around 3-5%, but this varies significantly by industry. E-commerce converts at an average of 2.5%, while services/B2B can reach up to 4.5%. A conversion rate below the industry average often points to issues with your landing page, offer or audience targeting. Use our Conversion Calculator to see how you compare.

In our free audit, we analyze your Google Ads account for wasted spend, missed opportunities and optimization possibilities. After filling out the form, you'll receive an email with instructions to grant read-only access. Within 48 hours you'll receive a personal report with concrete recommendations to improve your results — completely no-obligation.

ROAS (Return on Ad Spend) only measures the return on advertising costs, while ROI (Return on Investment) includes all costs — including production costs, personnel costs and overhead. A high ROAS doesn't automatically mean a positive ROI. That's why our ROAS Calculator includes a profit margin slider, so you can instantly see if your campaigns are truly profitable.

An llms.txt file is a standardized text file you place on your website to help AI agents and large language models (LLMs) like ChatGPT, Gemini and Claude better understand your site. It works similarly to robots.txt, but specifically for AI. By adding an llms.txt file, you make your content more discoverable and usable for AI-powered search engines and assistants. Use our free llms.txt Generator to create one in seconds.