An honest report on your account, within 48 hours
We analyse your account for wasted spend, missed opportunities and structural errors. A person reviews your account, not a tool. No sales pitch, no obligation to continue.
Where is your budget going to waste?
Honestly: who it's for, and who it isn't
A good match
- ✓You're already advertising and want to find where budget leaks
- ✓You have doubts about your current agency or freelancer
- ✓You want a second opinion before deciding
Not a match
- ✕You don't have a Google Ads account yet
- ✕You want an automated tool report
Better an honest no than a disappointed client.
Included, with no fine print
Wasted budget
Which keywords, audiences or placements cost money without results? With specific amounts.
Conversion tracking
Are you measuring real conversions, or just page visits? The number-one reason campaigns underperform.
Campaign structure
Can the algorithm learn from your current setup? We show where the bottleneck lies.
Auction insights
Impression share and who's bidding against you, including on your brand name.
Growth opportunities
Which campaign types you should test next, with an estimate of their potential.
Quick wins
Three to five changes you can make yourself this week.
Step by step, with a clear view of who does what
AI specialists prepare and monitor. Axel decides and executes. You always know who works on your account.
Fill out the form
Website, email and current budget. That's all we need.
AxelHUMANRead-only access
We'll email instructions for read-only access. It takes ten minutes; nothing changes in your account.
FinnAICollect and check data
We collect account, tracking and auction data and verify it's complete.
JulesAIAnalysis and report
Axel analyses the data and writes your report, with a short video explanation.
AxelHUMANOne human making the decisions. AI that misses nothing.
No account managers passing messages. You talk directly to Axel. His AI specialists handle repetitive work, leaving more time for what matters.
Meet the whole team →
Strategy, execution and every decision. Your direct contact.
Checks whether your tracking and account data are complete and reliable.
Maps wasted search terms.
Ensures your request is followed up within an hour.
“Axel optimised four accounts with noticeable improvements. His strategic advice and support during our rebrand were excellent. A very professional and pleasant collaboration!”
What to expect from the audit
A person reviews it
Not an automated report from a tool.
No obligation
The report is yours to use however you like.
No pushy follow-up
Not interested? You won't hear from us again.
An honest conclusion
Even if it turns out you're already doing well.
Our honest take
Don't see your question? Just ask; we'll reply within 24 hours.
Is the audit really free?
Yes. No fine print, no obligatory follow-up call. The report is yours.
Can you change anything in my account?
No. We only ask for read-only access. Nothing is modified.
What if my account is already doing well?
We'll tell you, with the evidence to back it up. That's valuable to know too.
Every service strengthens the next
Google Ads for lead generation
Search, Performance Max and bidding geared towards qualified leads. For B2B, service providers and SMEs.
Google Ads for webshops
Shopping, Performance Max and feed management for online stores in Belgium and the Netherlands, driven by ROAS and margins.
Tracking & Analytics
Accurate tracking (GA4, GTM, server-side) and reports you'll actually use. GDPR-compliant.
Ready for an honest assessment?
Book a free consultation. Get honest advice and, if we're a match, a tailored proposal.
Book a free consultation →