More revenue from Google Ads, driven by margins
For Belgian and Dutch online stores looking to improve their ROAS. Shopping and Performance Max that deliver, with a product feed Google understands.
Honestly: who it's for, and who it isn't
A good match
- ✓You have an online store with a solid product range
- ✓You want to know which products actually make a profit
- ✓You want to scale when the numbers justify it
Not a match
- ✕Your store just launched, with no sales history or reviews
- ✕You only want to optimize for revenue, not margins
Better an honest no than a disappointed client.
Included, with no fine print
Shopping and PMax
Structured around margins and performance, not one huge campaign for everything.
Feed optimisation
Titles, attributes and categories Google understands and shoppers respond to.
Targeted exclusions
Negatives for mismatched categories, not a blanket block on everything.
Measure conversion value
Accurate revenue tracking so ROAS actually means something.
Scale winners
Budget goes to the products and campaigns that earn it.
Reporting by product group
Where's the revenue, where's the margin, where are the leaks?
Step by step, with a clear view of who does what
AI specialists prepare and monitor. Axel decides and executes. You always know who works on your account.
Store and feed audit
Account, feed, Merchant Center and margins by product group.
AxelHUMANFeed and structure
Clean up the feed and organise campaigns by performance and margins.
AxelHUMANLaunch and adjustment
Review search terms and product performance every week.
CharlieAIScaling
Scale up wherever the ROAS justifies it.
AxelHUMANOne human making the decisions. AI that misses nothing.
No account managers passing messages. You talk directly to Axel. His AI specialists handle repetitive work, leaving more time for what matters.
Meet the whole team →
Strategy, execution and every decision. Your direct contact.
Tracks search terms and proposes targeted exclusions.
Monitors changes in Merchant Center and Google Ads.
Checks revenue and conversion data for accuracy.
Clear agreements, no surprises
Account in your name
You own it and have admin access. If you leave, you keep everything.
Ad budget paid directly to Google
Google bills your ad spend. We only bill for management.
Three months, then monthly
An initial period to feed the algorithms, then cancellable month by month.
Our honest take
Don't see your question? Just ask; we'll reply within 2 working days.
Shopping or Performance Max?
It depends on your product range, data and margins. Often a combination. We decide based on your numbers, not Google's recommendations.
Do you also manage my Merchant Center?
Yes. Feed, disapprovals and product data are included.
How much does it cost?
A tailored quote after a free consultation, based on your product range and goals.
Every service strengthens the next
Tracking & Analytics
Accurate tracking (GA4, GTM, server-side) and reports you'll actually use.
Microsoft Ads · add-on
Bing and Microsoft's network as an extra source of leads or orders alongside Google Ads.
Websites & CRO
Fast, modern websites built for performance and conversions, from landing pages to online stores.
Ready to grow?
Book a free consultation. Get honest advice and, if we're a match, a tailored proposal.
Book a free consultation →