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Case · Sports & Fitness Wholesaler
5.81x ROAS, the highest return in our portfolio
ShoppingSearchNegatives
5.81x
ROAS, the highest in our portfolio
Industry
E-commerce distribution
Type
E-commerce
Service
Google Ads for online shops
The challenge
Where things got stuck
A sports and fitness equipment wholesaler wanted a Google Ads partner who could scale without sacrificing efficiency.
“
The highest ROAS we've ever seen. An impressive result.
Client, Sports & Fitness Wholesaler
What we discovered
4 things that made the difference
1
Product groups were not segmented by margin
2
No seasonal bid adjustments
3
Limited use of negative keywords
4
Search and Shopping operated independently
Our approach
Step by step
No big bang: we build and measure one step at a time. Each step is based on what the previous data showed.
W1
Product analysis
Grouping based on margins and seasonal patterns.
W2
Campaign segmentation
Separate campaigns for high-margin products and volume products.
W3
Keyword optimisation
Extensive negative keyword lists and a match-type strategy.
W4
Cross-channel
Search and Shopping aligned for maximum coverage.
The result
Before and after, no spin
ROAS+66%
Before
3.5x
After
5.81x
CTR+40%
Before
4.2%
After
5.89%
Average order value+19%
Before
€310
After
€368
78
Conversions
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