53 measured calls at €56 per call
Where things got stuck
A plumbing company specialising in emergency call-outs wanted more direct phone calls from customers with urgent problems.
4 things that made the difference
Campaigns were not optimised for calls
No call assets configured
Ad scheduling did not match emergency service hours
No location targeting for fast call-outs
Step by step
No big bang: we build and measure one step at a time. Each step is based on what the previous data showed.
Call campaigns
Call-focused Search campaigns with Responsive Search Ads and call assets.
Assets
Call assets with direct availability and location details.
Ad scheduling
Bid adjustments for peak hours and weekends.
Location targeting
Radius targeting for fast response times.
Before and after, no spin
Measured calls rose from 35 to 53 per month, at a lower cost per call.
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