About Us

One partner for the growth of ambitious businesses

Saerens Advertising is Axel Saerens plus the AI systems and workflows he builds. Google Ads, SEO, websites, tracking and automation in one integrated approach.

Axel Saerens, founder of Saerens Advertising

Axel Saerens

Founder & Google Ads Specialist

Book a free call

Personal reply within 2 working days.

“Transparent, explains everything clearly and feels like a true specialist within our team.”
Jeroen van SpijkSchoonpannendak

Our expertise

  • Google Ads (Search, Shopping, PMax, Demand Gen)
  • SEO
  • Websites & CRO
  • Tracking & Analytics
  • Automation
  • Microsoft Ads · add-on
Results · calendar year 2025
€1.58M
Conversion value
1,820+
Leads generated
€456K
Ad spend managed
3.93x
Average ROAS
Our story

One founder. The capacity of an agency.

Axel SaerensFounder & Google Ads Specialist

I’m Axel Saerens. Through Saerens Advertising I help Belgian businesses grow without the overhead of a traditional agency.

My AI tools, ClickUp Brain and automated workflows take over repetitive work. That leaves more time for strategy, optimisation and direct contact.

ConsentEase and abonnement.website show what this approach can deliver: not just marketing expertise, but the technical depth to build our own products and systems.

Meet the full team below: one person, eleven AI specialists.

Our team

One founder. Eleven AI specialists.

I'm Axel. This is my AI team, and I remain accountable.

No hidden staff, no pretend agency. Eleven AI systems do the repetitive work: research, monitoring, reporting and follow-up. You always speak to Axel, and every consequential decision is made by a human. That isn't a disclaimer; it's the whole model.

  • Axel Saerens, founder
    Axel · founderdecides and supervisesFounder · humanAxel Saerens. Founder & Google Ads Specialist. Strategy, campaigns and every final decision. Ex-Google, certified Partner. If someone touches your account or changes your budget, it's Axel, never an agent acting on its own.
Our team

One founder. Eleven AI specialists.

I'm Axel. This is my AI team, and I remain accountable.

No hidden staff, no pretend agency. Eleven AI systems do the repetitive work: research, monitoring, reporting and follow-up. You always speak to Axel, and every consequential decision is made by a human. That isn't a disclaimer; it's the whole model.

  • Axel Saerens, founderFounder · human
    Axel · founder

    Axel Saerens

    Founder & Google Ads Specialist

    Strategy, campaigns and every final decision. Ex-Google, certified Partner. If someone touches your account or changes your budget, it's Axel, never an agent acting on its own.

These portraits are as fictional as the names: each agent has a face so you know who does what. The responsibility is real, and it rests with Axel.

Our values

What we stand for

These core values shape how we work and how we treat our clients.

Transparency

No hidden costs, no vague reports. You see exactly where your money goes and what it delivers.

Results first

We focus on what matters: revenue, leads and growth. We leave vanity metrics behind.

Direct contact

You always speak to the specialist managing your campaigns. No middlemen or account managers.

Partnership

We think like a partner, not a supplier. Your success is our success.

Approach

How we work differently

Full access

You always have access to all data, reports and your advertising and analytics accounts.

Flexible commitment

After 3 months you can cancel monthly. Results keep you here, not a contract.

Ready to grow?

Let's meet and see how we can accelerate your online growth. No obligation.

Book a free call →