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Tracking & Analytics

Accurate tracking so you can act on real data

GA4, GTM, server-side tracking and Consent Mode v2, correctly set up and GDPR-compliant. Without reliable data, every decision is a guess.

Tracking & Analytics
Axel Saerens, founderJules, AI-specialist Data & bronvalidatieQuinn, AI-specialist Privacy & consent
Axel + 2 AI-specialists
You always talk to Axel. He decides.
Is this right for you?

Honestly: who it's for, and who it isn't

A good match

  • ✓You're unsure whether conversions are measured correctly
  • ✓You advertise and want Google to learn from real data
  • ✓You want one dashboard instead of five tools

Not a match

  • ✕You want to collect more data than the law allows

Better an honest no than a disappointed client.

What you get

Included, with no fine print

Tracking & Analytics

GA4 implementation

A property that measures what matters to your business.

GTM setup

A tidy container with clear naming.

Conversion tracking

Enhanced, offline and cross-device where useful.

Server-side tracking

Less data lost to adblockers and iOS, when the business case supports it.

Consent Mode v2

GDPR-compliant, using ConsentEase or your existing CMP.

Dashboards

Looker Studio reports you'll actually open.

How we work

Step by step, with a clear view of who does what

AI specialists prepare and monitor. Axel decides and executes. You always know who works on your account.

01
Step 1

Tracking audit

What do you measure now, and what's missing?

Jules, AI-specialist Data & bronvalidatieJulesAI
02
Step 2

Measurement plan

Which events and conversions matter to your business.

Axel Saerens, founderAxelHUMAN
03
Step 3

Implementation

Set up and test GA4, GTM, consent and conversions.

Axel Saerens, founderAxelHUMAN
04
Step 4

Validation and dashboard

Check data against its source and deliver the dashboard.

Jules, AI-specialist Data & bronvalidatieJulesAI
Who works on your account

One human making the decisions. AI that misses nothing.

No account managers passing messages. You talk directly to Axel. His AI specialists handle repetitive work, leaving more time for what matters.

Meet the whole team →
Axel Saerens, founder
Axel Saerens HUMAN

Strategy, execution and every decision. Your direct contact.

Jules, AI-specialist Data & bronvalidatie
Jules · Data & source validation · AI

Validates every data source against reality before we act on it.

Quinn, AI-specialist Privacy & consent
Quinn · Privacy & consent · AI

Monitors consent and privacy settings.

★★★★★

“Clear and frequent reporting, with constant work on improvements.”

Schrever Cleaning
Bert Schrever
Schrever Cleaning
Working together

Clear agreements, no surprises

Tailored quote

After a free consultation, adapted to your situation. No standard packages.

It's all yours

Code, accounts, data and content belong to you.

One point of contact

Talk directly to Axel, the specialist doing the work.

An honest no

If we're not a match, we'll say so. Better than a disappointed client.

Questions we often hear

Our honest take

Don't see your question? Just ask; we'll reply within 24 hours.

Our tracking works fine.

That's what 80% of the companies we audit thought too. In audits, we find an average of 23% untracked conversions.

Isn't server-side tracking overkill?

Sometimes. Other times it reveals 15 to 30% more conversions. We assess the business case first.

GA4 is too complicated.

We handle the complexity. You get four or five reports you can understand.

Ready to grow?

Book a free consultation. Get honest advice and, if we're a match, a tailored proposal.

Book a free consultation →