More leads and orders from Bing and Microsoft
Bing and the Microsoft network as an additional source. An add-on to an existing Google Ads partnership, often with lower click costs and a more business-oriented audience.
Honestly: who it's for, and who it isn't
A good match
- ✓Your Google Ads campaigns already perform consistently
- ✓Your audience uses desktops or works in business
- ✓You want more volume without Google's click costs
Not a match
- ✕Your Google Ads isn't working yet: fix that first
- ✕You want Microsoft Ads as your only channel
Better an honest no than a disappointed client.
Included, with no fine print
Import and adaptation
Import via Google Import, adapted for Microsoft's network.
Conversion tracking
UET tag and conversions tracked accurately.
One report
Google and Microsoft together in your monthly report.
Step by step, with a clear view of who does what
AI specialists prepare and monitor. Axel decides and executes. You always know who works on your account.
Selection
Which Google campaigns are suitable for Microsoft?
AxelHUMANImport and tracking
Import via Google Import and configure UET and conversions.
AxelHUMANOptimisation
Adjust search terms and bids separately.
CharlieAIOne human making the decisions. AI that misses nothing.
No account managers passing messages. You talk directly to Axel. His AI specialists handle repetitive work, leaving more time for what matters.
Meet the whole team →
Strategy, execution and every decision. Your direct contact.
Tracks new opportunities in Microsoft Ads.
Handles search-term cleanup for both networks.
Clear agreements, no surprises
Account in your name
You own it and have admin access. If you leave, you keep everything.
Ad budget paid directly to Google
Google bills your ad spend. We only bill for management.
Three months, then monthly
An initial period to feed the algorithms, then cancellable month by month.
Our honest take
Don't see your question? Just ask; we'll reply within 2 working days.
Why an add-on rather than a standalone service?
Microsoft Ads performs best on top of proven Google campaigns. Without that foundation, you're testing in the dark.
Is the volume worthwhile?
Smaller than Google, but often cheaper per click and more business-focused. For B2B, a test is almost always worthwhile.
Every service strengthens the next
Google Ads for lead generation
Search, Performance Max and bidding geared towards qualified leads. For B2B, service providers and SMEs.
Google Ads for webshops
Shopping, Performance Max and feed management for online stores in Belgium and the Netherlands, driven by ROAS and margins.
Tracking & Analytics
Accurate tracking (GA4, GTM, server-side) and reports you'll actually use.
Ready to grow?
Book a free consultation. Get honest advice and, if we're a match, a tailored proposal.
Book a free consultation →