Terms of Service

2. Introduction

These Terms of Service govern your use of our website and any proposal, agreement or ongoing collaboration regarding our digital marketing, web or technical services. By accessing our website, accepting a proposal, or paying an invoice, you acknowledge that you have read, understood and agreed to these Terms. If you do not agree with these Terms, you should not use our services.

3. Our Services

Google Ads Management

• Search, Shopping, Display, Performance Max
• YouTube and Remarketing campaigns
• Campaign setup and optimization
• Ongoing optimization and strategy
• Monthly strategy calls

Website Design & Development

• Custom website and landing page design
• E-commerce development
• UI/UX improvements
• Technical SEO
• Conversion focus

Analytics & Tracking

• Google Analytics 4 setup
• Google Ads conversion tracking
• Custom LookerStudio dashboards
• Consent Mode integration
• Monthly reporting

SEO Services

• Technical SEO
• Local SEO
• Content optimization
• Keyword research and rank tracking
• Google Search Console & Bing Webmaster setup

The exact scope of work is always defined in our proposal, offer, email confirmation or project description ("Scope of Work"). Anything outside this scope is considered additional work.

4. Service Agreement & Scope

4.1 Contract Formation

A binding service agreement is formed when you accept our proposal in writing (email is sufficient) and/or you pay an invoice or retainer for our services.

4.2 Scope of Work

Work is performed within the agreed scope in the proposal or communication. The following is not automatically included unless explicitly stated:

• Unlimited revisions
• Redesigns or structural changes
• Additional languages, markets or domains
• New websites or sub-sites
• Content creation beyond agreement
• Emergency work outside planning
• Extra meetings or workshops

4.3 Changes & Additional Work

Extra work will be quoted separately based on the agreed hourly rates. We always notify when a request is outside scope.

5. Performance, Timelines & Cooperation

5.1 Professional Care

We deliver work with professional care and skill. Timelines depend on timely feedback from the client, access to tools and platforms, website quality and technical state, and platform and market conditions. Timelines are estimates.

5.2 Client Responsibilities

To ensure successful project delivery, clients must:

• Provide accurate information
• Grant necessary access
• Respond in a timely manner
• Approve deliverables within deadlines
• Ensure lawful and compliant content

Delays may postpone deadlines or be invoiced up to current completion.

6. Payment Terms

6.1 Pricing

• All prices in EUR, excluding VAT
• Reverse-charge VAT applies for valid EU VAT numbers
• Quotes valid for 30 days
• Advertising budgets excluded unless stated otherwise
• Rates may be updated; clients will be notified

6.2 Payment Schedule

• Monthly services: invoiced in advance
• Projects: 50% upfront, 50% before delivery
• Additional work billed monthly
• Payment due within 14 days

6.3 Late Payment

Late payments may lead to:

• Suspension of work
• 1.5% monthly interest on outstanding amounts
• Termination for non-payment

6.4 Rates & Collaboration Types

Rates for Google Ads management, website maintenance and additional services are determined based on the scope and complexity of the project. Contact us for a personal conversation about the possibilities and rates. The advertising budget is invoiced directly by Google to the client.

7. Meetings, Communication & Support

7.1 Included Consultation

Monthly retainers include 1 consultation meeting per month (max 60 minutes). This meeting can be conducted via video call, phone, or in-person as mutually agreed.

7.2 Additional Meetings

Additional meetings are billed at the agreed hourly rate. Emergency meetings may carry premium rates. Additional meetings must be scheduled in advance.

7.3 Business Hours & Response Times

Standard hours: Monday–Friday, 09:00–17:00 CET. Typical response time: 2–3 business days.

8. Intellectual Property

8.1 Ownership

Upon full payment, client gets rights to custom deliverables. Saerens Advertising retains methodologies, frameworks, templates.

8.2 Portfolio Rights

We may showcase work in our portfolio and case studies unless explicitly forbidden in writing.

9. Google Ads, Platforms & Performance

9.1 No Guarantee of Results

We cannot guarantee:

• Specific leads or sales numbers
• Rankings, ROAS or CPA targets
• Platform performance or availability

External factors influence results and are outside our control.

9.2 Platform & Policy Compliance

We are not liable for:

• Ad disapprovals by Google or other platforms
• Account suspensions
• Policy changes by advertising platforms

9.3 Budgets & Billing

Clients are responsible for platform billing settings and payment methods, and billing issues or overspend caused by external factors.

9.4 Setup & Tracking

One-time setup costs are determined based on the required configuration. After an intake, required components and associated costs will be determined.

10. Liability & Warranties

10.1 Warranties

We guarantee:

• Professional execution of agreed services
• Corrections of clear errors within 30 days

No warranty on:

• Third-party platforms
• Results affected by external changes

10.2 Limitation of Liability

Our liability is limited to the amount paid for services in the past 12 months. We are not liable for indirect, consequential, or punitive damages.

11. Confidentiality & Data Protection

We keep client data confidential and secure:

• Client data is protected and not shared with third parties
• Business strategies and competitive information remain confidential
• Account access credentials are securely stored and managed
• Performance data is only used for service delivery and reporting

Clients must provide secure access and credentials.

12. Term & Termination

12.1 Retainers

Clients may terminate with 30 days written notice. Prepaid fees are non-refundable once work has begun.

12.2 Projects

If canceled after work starts: work completed will be invoiced, and deposit is non-refundable once work begins.

12.3 By Saerens Advertising

We may terminate for:

• Non-payment
• Breach of terms
• Illegal or unethical activity

12.4 Unauthorized Changes

Saerens Advertising may terminate the collaboration immediately when:

• The client or third parties make changes to campaigns, accounts, or tracking without prior consultation
• Third parties gain access to accounts under our management without our permission
• Changes are made that undermine the agreed strategy

In such cases, Saerens Advertising is not liable for the consequences of these changes and all outstanding fees remain due.

13. Dispute Resolution & Governing Law

Resolution Process

• Step 1: Direct communication to resolve issues
• Step 2: Written complaint
• Step 3: Legal proceedings

Governing Law

These terms are governed by Belgian law. Disputes will be resolved in the competent courts of Belgium.

14. Force Majeure

We are not liable for delays or failures due to circumstances beyond our reasonable control, including:

• Natural disasters
• War, strikes
• Internet disruptions
• Platform outages
• Policy changes
• Other unforeseeable events

15. Contact

For questions about these Terms of Service or to discuss service agreements:

16. Changes to These Terms

We may update these Terms periodically. Continued use of our website or services after changes are published implies acceptance of the revised terms.

17. Entire Agreement

These Terms of Service constitute the entire agreement between you and Saerens Advertising regarding the use of our services. These Terms supersede all prior oral or written agreements, negotiations, or understandings. Specific written contracts or project proposals signed or accepted by both parties take precedence over these Terms to the extent they differ. Email confirmations regarding specific project agreements or changes are considered written agreements. In case of conflict between these Terms and a specific contract or email confirmation, the specific document prevails.