A complete digital transformation for a new clinic location
Where things got stuck
Beauty Icon, a premium cosmetic clinic in Almere, moved to a new location with an entirely new interior. The perfect moment for a fresh digital start: a website reflecting its premium feel, its own booking system replacing Salonized and a professional presentation of its extensive treatment range.
You're doing brilliantly. I've rarely met anyone like you.
6 things that made the difference
The old site had 175+ pages that barely ranked: average position 30, CTR 1%
Move to a new location with a premium interior
Need for an in-house booking system (replacing Salonized/Treatwell)
Diverse client base requires multilingual support
Extensive treatment range must remain easy to navigate
Integrations needed with WhatsApp, Google Calendar and email
Step by step
No big bang: we build and measure one step at a time. Each step is based on what the previous data showed.
Design and technical foundation
Premium medical-aesthetic design reflecting the new clinic. React + TypeScript frontend.
Treatment catalogue
85 treatments in 11 categories, with SEO-optimised landing pages.
Booking system
Own online appointment system with Stripe payments, replacing Salonized.
Integrations and languages
8+ services connected (Twilio, Google Calendar, SendGrid, OpenAI). Fully translated into 4 languages.
Dashboard and portal
Admin dashboard with 10+ management modules and a client portal with appointment history.
Before and after, no spin
Fewer impressions were the goal. The old site appeared for searches nobody clicked on. Now the same number of clicks comes from far more relevant queries. Source: Google Search Console, April 2025 vs April to August 2026, same domain.
The site, as it looks live
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