Our own site: from Google Ads agency to one partner for online growth
Where things got stuck
Our positioning shifted from “Google Ads only” to “one partner for your entire online growth”. The site had to prove it: fast, bilingual, locally visible, with every enquiry automatically followed up. What we build for clients had to work here first.
I like to build step by step rather than go all-in immediately. I want to back up my performance with measurement and data, not gut feeling.
What the site needed to do
Show the new positioning: Google Ads at the core, supported by web design, SEO and tracking
Bilingual (NL and EN) without duplicate maintenance
Locally visible in the Flemish Ardennes, the Dender region and surrounding area
Every enquiry automatically logged in ClickUp, with email follow-up
Answer visitors' questions at any time, even outside office hours
Step by step
No big bang: we build and measure one step at a time. Each step is based on what the previous data showed.
Positioning and structure
Services, cases, knowledge base and resources reorganised around visitors' questions.
Design system
Dark theme, Plus Jakarta Sans + Outfit, Phosphor duotone icons and a custom logo animation.
Content and local SEO
44 articles in NL and EN, 34 regional pages with LocalBusiness and FAQ schema.
Lead flow and tracking
Form to database, ClickUp task, server-side GA4 event and email notification. Consent via ConsentEase.
AI and tools
S.A.R.A. chatbot for service questions, 5 free marketing tools and an llms.txt generator.
What it delivered
The site, as it looks live
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