Roof Maintenance Company
From blind spend to 4.82x ROAS — tracking restored with ConsentEase
Google Ads
Lead Generation
Roof Maintenance & Cleaning
482%ROAS
2752%Leads
386%Conversion Value
The Challenge
Consent Mode v2 was blocking conversion data. Primary conversions were polluted with phone clicks and emails. Client had no visibility on ROI.
What We Discovered
- 1
ConsentEase implemented for Consent Mode v2 compliance
- 2
Conversion hygiene: only real leads as primary conversion
- 3
Tracking fully restored for reliable ROI data
- 4
18 months of consistent optimization
Our Approach
W1
Account Audit
Complete analysis of existing campaigns and identification of quick wins.
W2
Restructuring
New campaign structure with local targeting per province.
W3
Landing Page Optimization
A/B testing headlines and forms for higher conversion.
W4
Remarketing Setup
Display and YouTube remarketing for visitors who did not convert immediately.
The Results (After)
482%ROAS
2752%Leads
386%Conversion Value
“Finally a partner who understands our business. The quality of leads has significantly improved.”