From blind spending to 4.82x ROAS, with tracking restored through ConsentEase
Where things got stuck
Consent Mode v2 blocked conversion data. Primary conversions were polluted by phone clicks and emails. The client had no visibility into their ROI.
Finally a partner who understands our business. Lead quality has improved significantly.
3 things that made the difference
Consent Mode v2 was not implemented correctly, causing conversion data to disappear
Primary conversions included phone clicks and emails, not actual leads
Without reliable data, Google could not optimise for quality
Step by step
No big bang: we build and measure one step at a time. Each step is based on what the previous data showed.
Account audit
Full analysis of existing campaigns and identification of quick wins.
Restructuring
New campaign structure with local targeting by province.
Landing page optimisation
A/B testing headlines and forms for higher conversion.
Remarketing
Display and YouTube remarketing for visitors who did not convert straight away.
Tracking and conversion hygiene
ConsentEase for Consent Mode v2, only genuine leads as primary conversions, 18 months of consistent optimisation.
What it delivered
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