48% less advertising budget, 51% higher ROAS
Where things got stuck
A B2B distributor of industrial equipment wanted to advertise more efficiently without losing revenue after we took over its Google Ads account.
Spend less and earn more per euro: exactly what we needed.
4 things that made the difference
Too much budget went to products that rarely converted
The Shopping feed was not optimised
No bid adjustments for B2B purchasing behaviour
Performance Max without an asset-group strategy
Step by step
No big bang: we build and measure one step at a time. Each step is based on what the previous data showed.
Takeover and analysis
Full audit based on 44 days of data from before the takeover.
Reallocate budget
Budget shifted to high-margin product categories.
Feed optimisation
Product titles and descriptions tailored to B2B search behaviour.
Bidding strategy
Target ROAS bidding with a focus on profitability.
Before and after, no spin
Revenue fell alongside the budget, but every euro now returns 51% more. That was precisely the goal: more efficient, not bigger.
Curious what your account could achieve?
Start with a free audit. Within 48 hours you'll know where your budget is going to waste.
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