Sports & Fitness Wholesaler
5.81x ROAS - Highest return in portfolio
Google Ads
E-commerce
E-commerce Distribution
66%ROAS
40%CTR
19%AOV
The Challenge
A wholesaler in sports and fitness equipment was looking for a Google Ads partner who could scale without losing efficiency.
The Numbers (Before)
ROAS
3.5x
CTR
4.2%
AOV
€310
What We Discovered
- 1
Product groups not segmented by margin
- 2
No seasonal bid adjustments
- 3
Little use of negative keywords
- 4
Search and Shopping not integrated
Our Approach
W1
Product Analysis
Categorization based on margin and seasonal patterns.
W2
Campaign Segmentation
Separate campaigns for high-margin and volume products.
W3
Keyword Optimization
Extensive negative keyword lists and match type strategy.
W4
Cross-Channel Integration
Search and Shopping campaigns aligned for maximum coverage.
The Results (After)
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case_studies.before
case_studies.after
66%ROAS
40%CTR
19%AOV
“The highest ROAS we have ever seen. Impressive results.”