Plumbing & Emergency Services
53 emergency calls @ €56 per call
Google Ads
Lead Generation
Plumbing & Emergency Interventions
51%Phone Calls
34%Cost per Call
26%CTR
The Challenge
A plumbing company specialized in emergency interventions needed more direct phone calls from customers with urgent problems.
The Numbers (Before)
CTR
7.5%
Phone Calls
35
Cost per Call
€85
What We Discovered
- 1
Campaigns not optimized for call-only
- 2
No call extensions active
- 3
Ad scheduling not aligned with emergency hours
- 4
No location targeting for fast interventions
Our Approach
W1
Call Campaign Setup
Dedicated call-only campaigns for emergencies.
W2
Extensions Optimization
Call extensions with direct reachability and location info.
W3
Ad Scheduling
Bid adjustments for peak hours and weekends.
W4
Location Targeting
Radius targeting for fast response times.
The Results (After)
case_studies.comparison_chart
case_studies.before
case_studies.after
51%Phone Calls
34%Cost per Call
26%CTR
“Our phone is now constantly ringing with real emergencies. Exactly what we were looking for.”