Beauty Icon Clinic
Complete Digital Transformation for New Clinic Location

The Challenge
Beauty Icon, a premium cosmetic clinic in Almere, moved to a new location with a completely new interior. This was the perfect moment for a fresh digital start: a website reflecting the premium appearance, their own booking system replacing Salonized, and a professional presentation of their extensive treatment offerings.
“You are doing great. Rarely encountered someone like you.”— Owner, Beauty Icon Clinic
What We Discovered
- 1
Move to new location with premium interior
- 2
Need for own booking system (replacing Salonized/Treatwell)
- 3
Diverse clientele requires multilingual support
- 4
Extensive treatment range needs clear presentation
- 5
Integrations needed with existing tools (WhatsApp, Google Calendar, Email)
Our Approach
Design & Technical Foundation
Developed premium medical aesthetic design reflecting the new clinic location. Set up React + TypeScript frontend.
Treatment Catalog
85 treatments presented in 11 categories with SEO-optimized landing pages.
Booking System
Built own online appointment system with Stripe payments, replacing Salonized.
Integrations & Languages
Integrated 8+ services (Twilio, Google Calendar, SendGrid, OpenAI). Full translation in 4 languages.
Dashboard & Portal
Admin dashboard with 10+ management modules and client portal with appointment history.
The Results (After)
“You are doing great. Rarely encountered someone like you.”