B2B Industrial Distributor
48% less ad spend, 51% higher ROAS
Google Ads
E-commerce
B2B E-commerce
51%ROAS
48%Ad Spend
11%AOV
The Challenge
A B2B distributor of industrial equipment wanted to increase efficiency without losing revenue after we took over their Google Ads account.
The Numbers (Before)
ROAS
3.28x
Monthly Budget
€79,837
Monthly Revenue
€261,708
AOV
€643
CTR
2.25%
What We Discovered
- 1
Too much budget going to low-conversion products
- 2
Shopping feed not optimized
- 3
No bid adjustments for B2B buying behavior
- 4
Performance Max without asset group strategy
Our Approach
W1
Takeover & Analysis
Complete audit of 44 days pre-takeover data.
W2
Budget Reallocation
Shift budget to high-margin product categories.
W3
Feed Optimization
Product titles and descriptions optimized for B2B search behavior.
W4
Bid Strategy Overhaul
Target ROAS bidding with focus on profitability.
The Results (After)
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case_studies.before
case_studies.after
51%ROAS
48%Ad Spend
11%AOV
“Spending less and earning more per euro - exactly what we needed.”