Google Ads
Lead Generation
Plumbing & Emergency Interventions

Plumbing & Emergency Services

53 emergency calls @ €56 per call

51%Phone Calls
34%Cost per Call
26%CTR

The Challenge

A plumbing company specialized in emergency interventions needed more direct phone calls from customers with urgent problems.

The Numbers (Before)

CTR
7.5%
Phone Calls
35
Cost per Call
€85

What We Discovered

  • 1

    Campaigns not optimized for call-only

  • 2

    No call extensions active

  • 3

    Ad scheduling not aligned with emergency hours

  • 4

    No location targeting for fast interventions

    • Our Approach

    W1

    Call Campaign Setup

    Dedicated call-only campaigns for emergencies.

    W2

    Extensions Optimization

    Call extensions with direct reachability and location info.

    W3

    Ad Scheduling

    Bid adjustments for peak hours and weekends.

    W4

    Location Targeting

    Radius targeting for fast response times.

    The Results (After)

    CTR
    9.45%
    Phone Calls
    53
    Cost per Call
    €56
    Budget
    €2,981

    case_studies.comparison_chart

    case_studies.before
    case_studies.after
    51%Phone Calls
    34%Cost per Call
    26%CTR
    “Our phone is now constantly ringing with real emergencies. Exactly what we were looking for.”

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