Google Ads
E-commerce
E-commerce Distribution

Sports & Fitness Wholesaler

5.81x ROAS - Highest return in portfolio

66%ROAS
40%CTR
19%AOV

The Challenge

A wholesaler in sports and fitness equipment was looking for a Google Ads partner who could scale without losing efficiency.

The Numbers (Before)

ROAS
3.5x
CTR
4.2%
AOV
€310

What We Discovered

  • 1

    Product groups not segmented by margin

  • 2

    No seasonal bid adjustments

  • 3

    Little use of negative keywords

  • 4

    Search and Shopping not integrated

    • Our Approach

    W1

    Product Analysis

    Categorization based on margin and seasonal patterns.

    W2

    Campaign Segmentation

    Separate campaigns for high-margin and volume products.

    W3

    Keyword Optimization

    Extensive negative keyword lists and match type strategy.

    W4

    Cross-Channel Integration

    Search and Shopping campaigns aligned for maximum coverage.

    The Results (After)

    ROAS
    5.81x
    CTR
    5.89%
    AOV
    €368
    Conversions
    78

    case_studies.comparison_chart

    case_studies.before
    case_studies.after
    66%ROAS
    40%CTR
    19%AOV
    “The highest ROAS we have ever seen. Impressive results.”

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