The Challenge
Beauty Icon, a premium cosmetic clinic in Almere, moved to a new location with a completely new interior. This was the perfect moment for a fresh digital start: a website reflecting the premium appearance, their own booking system replacing Salonized, and a professional presentation of their extensive treatment offerings.
“You are doing great. Rarely encountered someone like you.”— Owner, Beauty Icon Clinic
What We Discovered
Move to new location with premium interior
Need for own booking system (replacing Salonized/Treatwell)
Diverse clientele requires multilingual support
Extensive treatment range needs clear presentation
Integrations needed with existing tools (WhatsApp, Google Calendar, Email)
Our Approach
Design & Technical Foundation
Developed premium medical aesthetic design reflecting the new clinic location. Set up React + TypeScript frontend.
Treatment Catalog
85 treatments presented in 11 categories with SEO-optimized landing pages.
Booking System
Built own online appointment system with Stripe payments, replacing Salonized.
Integrations & Languages
Integrated 8+ services (Twilio, Google Calendar, SendGrid, OpenAI). Full translation in 4 languages.
Dashboard & Portal
Admin dashboard with 10+ management modules and client portal with appointment history.
The Results (After)
“You are doing great. Rarely encountered someone like you.”