From frustration to specialization
Saerens Advertising was born from a simple observation: too many businesses pay too much for too little results from their Google Ads agency.
After years of experience on both agency and client side, we kept seeing the same problems: unclear reports, lack of transparency, and a focus on clicks instead of conversions.
That's why we do things differently. We focus on what really matters: your revenue and growth. With complete transparency, direct communication, and a results-driven approach.

Axel Saerens
Founder & Google Ads Specialist
Partner
Coming soon
Our Expertise
- Google Ads (Search, Shopping, Performance Max)
- E-commerce optimization
- Lead generation campaigns
- Conversion tracking & Analytics
- Landing page optimization
- A/B testing & CRO
What we stand for
These core values determine how we work and how we treat our clients.
Transparency
No hidden costs, no vague reports. You see exactly where your money goes and what it delivers.
Results-Driven
We focus on what counts: revenue, leads, and growth. We leave vanity metrics aside.
Direct Contact
You always talk to the specialist managing your campaigns. No middlemen or account managers.
Partnership
We think along as partners, not suppliers. Your success is our success.
How we work differently
Percentage-based pricing
We grow with your success. No fixed monthly fee that doesn't fit your budget.
Full access
You always have access to all data, reports, and your Google Ads account.
No long contracts
Monthly cancellation after the first 3 months. We keep you with results, not contracts.
Underspend guarantee
Budget we don't need for optimal results goes back to you.